What Is This About Vibrating Mascara?
Apparently, leading makeup line Estee Lauder has been the first to introduce the revolutionary “new” technology of… vibrating mascara. I say “new” in quotes because vibrators are not new, and mascara is nothing new, but vibrating mascara?
Estee Lauder TurboLash All Effects Motion Mascara boasts lash “length, curl, and separation” from its battery-operated, motion-happy bristle brush that vibrates at 125 micropulses a second. Interesting. Can’t knock it because I haven’t tried it yet but it is certainly an interesting marketing angle!
Look out for Lancôme’s polymer brush version of vibrating mascara in the fall, called Ôscillation. Read more about Lauder’s and Lancome’s new vibrating mascara on Sparkle*Shelf and WWD.
