What Is This About Vibrating Mascara?

Friday, June 20th, 2008 | Trend Watch

Apparently, leading makeup line Estee Lauder has been the first to introduce the revolutionary “new” technology of… vibrating mascara. I say “new” in quotes because vibrators are not new, and mascara is nothing new, but vibrating mascara?

Estee Lauder TurboLash All Effects Motion Mascara boasts lash “length, curl, and separation” from its battery-operated, motion-happy bristle brush that vibrates at 125 micropulses a second. Interesting. Can’t knock it because I haven’t tried it yet but it is certainly an interesting marketing angle!

Look out for Lancôme’s polymer brush version of vibrating mascara in the fall, called Ôscillation. Read more about Lauder’s and Lancome’s new vibrating mascara on Sparkle*Shelf and WWD.

related posts:

• NARS Fall 2008 Untitled Color Story
• LE Lancome Color Fever Lip Color Set - Piha Red and Piha Black
• Fall 2008 Makeup: Golden Glam

5 Comments to What Is This About Vibrating Mascara?

Trent
June 20, 2008

LMFAO! That thing looks like an eye blender.

Crystal
June 21, 2008

I haven’t heard of this, but I saw a spinning mascara…

Amy
June 23, 2008

I would be scared of it stabbing me in the eye. I have unsteady hands as it is. lol

Satin
June 23, 2008

looks like a drill. loving this site chic <3

Sofi
June 23, 2008

Hahahha! I bet it feels funny when applying.

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